{"id":51,"date":"2019-02-28T09:29:26","date_gmt":"2019-02-28T09:29:26","guid":{"rendered":"https:\/\/presencedigitalepourtous.com\/blog\/?p=51"},"modified":"2019-02-28T09:29:29","modified_gmt":"2019-02-28T09:29:29","slug":"de-jour-en-jour-facebook-reduit-la-portee-organique-des-publications","status":"publish","type":"post","link":"https:\/\/presencedigitalepourtous.com\/blog\/2019\/02\/28\/de-jour-en-jour-facebook-reduit-la-portee-organique-des-publications\/","title":{"rendered":"De jour en jour Facebook r\u00e9duit la port\u00e9e organique des publications"},"content":{"rendered":"\n<p>De jour en jour Facebook r\u00e9duit la port\u00e9e organique des publications.. Et pousse donc ses abonn\u00e9s \u00e0 aller vers la publicit\u00e9 payante.<br><\/p>\n\n\n\n<p>\u2026 Mais il existe de petites astuces permettant de contourner cela.<br><\/p>\n\n\n\n<p>Alors que faire ?&nbsp;<br><\/p>\n\n\n\n<p><strong>Quelques faits \u00e0 consid\u00e9rer:&nbsp;<\/strong><br><\/p>\n\n\n\n<ol><li>Facebook \u201cr\u00e9compense\u201d les pages qui incitent \u00e0 l\u2019engagement<\/li><li>Facebook \u201cchouchoute\u201d les pages qui r\u00e9pondent presque en temps r\u00e9el aux commentaires, et au messages de leurs abonn\u00e9s<\/li><li>Facebook \u201caime\u201d les pages dont les abonn\u00e9s partagent les contenus<\/li><\/ol>\n\n\n\n<p>\u2026 partant de cela les strat\u00e9gies sont simples:<strong>&nbsp;avant de faire une publication sur votre&nbsp;<a href=\"https:\/\/bricedandjinou.com\/2018\/12\/11\/vous-decouvrirez-quatre-facons-dameliorer-la-visibilite-de-votre-page-facebook\/?customize_changeset_uuid=17ada949-8546-409a-9347-7ee8995decb7\">page Facebook<\/a>, pensez \u00e0 ce que votre publication puisse favoriser ces 3 points cit\u00e9s plus haut.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>Exemple: votre publication doit i<strong>nciter vos abonn\u00e9s \u00e0 commenter<\/strong>, et d\u00e8s que vous avez re\u00e7u un commentaire vous devez<strong>\u00a0\u00eatre \u00e0 m\u00eame d\u2019y r\u00e9pondre presque syst\u00e9matiquement<\/strong>..<\/p>\n\n\n\n<p>Le syst\u00e8me de Facebook d\u00e9tient des robots qui estiment toutes ces interactions. Il en est de m\u00eame pour les messages que vous recevez dans la messagerie de votre page Facebook.<\/p>\n\n\n\n<p>Dans les prochains jours, nous allons faire un article plus d\u00e9taill\u00e9 \u00e9ventuellement sur cela.<br><\/p>\n\n\n\n<p>En attendant je vous invite \u00e0 parcourir ces 2 ressources qui vont vous aider \u00e0 am\u00e9liorer les performances de vos actions sur Facebook :<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/bricedandjinou.com\/2018\/12\/03\/voici-comment-vous-apprenez-le-marketing-moderne-sur-facebook\/?customize_changeset_uuid=17ada949-8546-409a-9347-7ee8995decb7\"><strong>Ressource #1<\/strong><\/a><\/li><li><a href=\"https:\/\/bricedandjinou.com\/2018\/12\/11\/vous-decouvrirez-quatre-facons-dameliorer-la-visibilite-de-votre-page-facebook\/?customize_changeset_uuid=17ada949-8546-409a-9347-7ee8995decb7\"><strong>Ressource #2<\/strong><\/a><\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>De jour en jour Facebook r\u00e9duit la port\u00e9e organique des publications.. Et pousse donc ses abonn\u00e9s \u00e0 aller vers la publicit\u00e9 payante. \u2026 Mais il existe de petites astuces permettant de contourner cela. Alors que faire ?&nbsp; Quelques faits \u00e0 consid\u00e9rer:&nbsp; Facebook \u201cr\u00e9compense\u201d les pages qui incitent \u00e0 l\u2019engagement Facebook \u201cchouchoute\u201d les pages qui r\u00e9pondent [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":52,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7,6,5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v15.2.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>De jour en jour Facebook r\u00e9duit la port\u00e9e organique des publications - Blog de PresenceDigitalePourTous<\/title>\n<meta name=\"description\" content=\"De jour en jour Facebook r\u00e9duit la port\u00e9e organique des publications.. 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